CashITapp high-tech services convey the implementation in the mobile application of tactical objectives from Business Units, Marketing & Communication departments, Postsell Services, and Customer Care or Information Technology areas.

The services that the platform offers are:

• Products Monetization: oriented to Business Units and Sales Departments, this service allows to convert the users of the mobile application into customers of the company through the promotion of virtual goods, products and services, and the electronical payment execution which represents the users purchase  
• Campaigns Optimization: oriented to Marketing Departments, this services allows to achieve a great granularity in the customers segmentation, to measure the impact of promotions, and to re-define and optimize mobile campaigns into a much more efficient ones  
• Customers Engagement: oriented to Postsell and Customer Care departments, this sevice allows the customer engagement with the brand, product or service of the company through a direct and customize communication with the user of the mobile application  
• Applications Enrichment: oriented to Information Technology departments, this service allows the enrichment of the corporative mobile application with pioneer functionality which has been already developed in the CashITapp platform