Mobile Payments allow the implementation in the application of virtual goods, products and services acquisitions, and of the electronic transaction through secured payments models like:

• Credit and debit cards
• Premium SMS numbers
• Phone bill generated by the mobile operator
• Virtual stores like Google Checkout or App Store
• Loyalty points system of the company

CashITapp allows a differentiated analysis of the acquisition and conversion processes so marketing teams may distinguish between the reaction of the user to a specific promotion, the download of the targeted application and the execution of the mobile payment, which represents the purchasing process.

Due to this differentiation, Marketing departments are able to measure the values of CPC (Cost per Click), CPD (Coste per Download) and CPA (Cost por Adquisition) that are being generated, in order to see the profitability of their mobile campaigns.