Markting Department can generate added valued for the brand and the products and services of the company through the optimization of mobile campaigns, which allow to segment the user with a very hight granularity, measure, and analyze the impact of their promotions, as well to optimizing their campaigns, reaching the customer in a customized way and with all the information at hand about all he needs.

Benefits

• 0 cost for all Maketing Campaigns to users of applications
• Up to 98% reception guaranteed for mobile campaings
• Direct, accesible, inmmediate and interactive channel with the user
• Measurement in real time of campaigns, based on reports and graphics
• High customer segmentation based on preferences, habits and localization
• Technology oriented to Marketing Departments, without interaction with IT

Use Cases

• Localization: campaigns with high reaction-ratio since they are based on the ubiquity of the user at a certain time
• Multimedia: campaigns with big user impact due to the penetration of audio and video formats, in comparison with text formats
• Raffles: profitable campaigns since they are based on the announcement of context prizes, to users who participated by sending Premium SMS messages
• Coupons: efficient campaigns since it results rather simple to show a cuopon in a shop in order to get a discount on a specific item
• QR Codes: campaigns with easy adoption rate since the user can get all the campaign and product information at one single click

Products

1. Notifications to Users
2. Customers Localization
3. Mobile Marketing
4. Mobile Advertising