Customers Localization allows the knowledge of customers' ubiquity at a certain time, and in the case of NFC tags or QR codes readings, to also learn about the users' interests and preferences.

This reaction of users let Marketing Departments schedule event-based campaigns, as the trigger for promotions of products or virtual goods which have been previously determined.

The Localization by NFC Proximity enables mobile applications to register a volunteer action of the user, as well as to track his position on a specific time-period.

Ideal for personnel or fleet localization, products inventories, inspections, maintenance of industrial machines, as well as for mobile payments at shops or taxis, airports checking-in, ticket purchases, access control to garages, companies or events, and to a big variety of additional scenarios.

The Localization by QR codes readings is an extraordinary tool for Marketing Departments in order to obtain information and interests from the user for a specific QR-marked product and to immediately answer with customized offers and promotions.

The usage of QR codes is today common in one out of five smartphone users and can be found in shops, restaurants, bus stops, airports, business cards, congresses, museums, parks, events, and dozens of other places.

The Localization by Geoposition allows Marketing Departments placing people and vehicles in a precise geographic position, through satellite positioning (GPS), the communication between towers of the triangulation system (GSM) or the combination of both, getting to reach margin errors of only 20 meters in the last case.

Mobile applications with geopositioning have tons of use cases like in sports or terrestral navigation, localization of handicapped people, patients or kids, vehicles searching, stolen mobile devices, fleet management and security, rescues, etc.